Five ways we work together.
Most engagements combine two or three of these. Some are month-to-month retainers, some are a single high-stakes project. We'll figure out which on the first call.
Strategic messaging & positioning
The foundation everything else sits on. We define what you stand for, who it matters to, and the language your whole team can repeat without a script.
Thought leadership
Your experts have a point of view. Most of the time it stays trapped in internal decks. We turn it into bylines, panels and commentary that reporters actually call back about.
Media strategy & relations
Which outlet, which reporter, which week. Coverage is a timing problem as much as a story problem, and healthcare trade media runs on relationships that take years to build.
Executive visibility
A leader's public profile should be built deliberately, not assembled from whatever invitations happen to arrive. We decide what they're known for, then go get it.
Advisory & consulting
On-call counsel for the calls you can't get wrong. Launches, M&A, restructures, leadership transitions and the occasional call that starts with "we have a problem."
Ways to engage
Retainer
Ongoing counsel and execution. Best when visibility is a standing priority rather than a one-time push.
Project
A defined moment with a defined end — a launch, a raise, a rebrand, a merger announcement.
Advisory
A few hours a month of senior thinking for teams who can execute but want a second read.
Something important coming up?
Launches, mergers, funding news, a leader who needs a voice — start the conversation early. That's when we're most useful.