What the work looks like.
Much of this work happens under NDA, so names are withheld where confidentiality applies. Full case studies and references are available on request.
licensed assets from a national Fox Business feature.
A strong customer story and no national platform to tell it on.
Secured an Inside Business Today feature and aligned the company, producers and a health system customer on one story, told on camera by the customer's revenue cycle leader.
Aired nationally on Fox Business, with perpetual rights to 10 assets the company keeps using in sales, social and events. Its posts around the feature drew 30,000+ impressions.
exclusive in Crain's New York Business.
The company's data powered a Utica University study funded by the Robert Wood Johnson Foundation. The findings needed to land as healthcare news.
Helped write the announcement, secured the Crain's exclusive and aligned the company, Utica and RWJF on one narrative, with a spokesperson prepped to tie the findings to patient care.
Ran in Crain's Health Pulse right behind the day's top Medicaid budget story, and the research anchored the company's sales and go-to-market strategy for months.
interview on Voices in Healthcare Finance.
A customer success story and a niche audience of finance and revenue cycle leaders to reach.
Secured the interview, prepped the health system customer and managed every detail through air, with the customer's patient access leader telling the prior authorization story in her own words.
A customer-told story from an association with 100,000+ members, in front of the exact decision-makers the company sells to.
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